Digital, social, in store, on-pack, POS, experiential, retailtainment, OOH, print

 

The chocolate category is full of glossy pleasure; swirling liquid chocolate, velvets and satins. Everything is delicious and tempting.

 

Reese's is the exact opposite. It's not just chocolate. It's chocolate AND peanut butter. Both - big time. It's sweet, calorific and very naughty. But the people who love it couldn't care less. In fact, it's the reason they love it so much. And this unapologetic attitude is at the heart of our UK campaign.

 

Our boldness has disrupted the category to great effect - elevating Reese's from a niche product to a confectionary aisle staple. It has enables us to wo4rk with partners to develop new and exciting product skus - Reese's milkshake anyone?

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But partners are chosen carefully so as not to affect the brand TOV which is always fun, always irreverent and just a teeny bit bad ass.

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