Digital, social, print, in store, on-pack

 

Pepsi Max is ingenious – it tastes so great it’s hard to believe it doesn’t contain sugar. Our brief was to bring this global platform and product truth to life in the UK. To cut through audience apathy, we applied the genius of street magician Dynamo; creating a physical event that was witnessed by a few, but filmed and exploded digitally to millions. The site of Dynamo levitating on the outside of a London bus made network news across America; the film being viewed over 12m times and ranking No 1 on the UK viral chart.

 

To extend campaign engagement, we used Blippar to bring Dynamo’s illusions to life from every single Pepsi MAX pack.

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Awards

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MAAW Globe: SILVER – Non Alcoholic Beverages

MAAW Globe: GOLD – Sponsorship Marketing

FIELD MARKETING & BRAND EXPERIENCE: GOLD – Most Effective Interruptive Campaign

CREATIVE CIRCLE: Best use of Ambient Guerrilla

CREATIVE CIRCLE: Best Brand Activity at a Public Event

IPM: BRONZE – Social Media

IPM: GOLD – Best Sponsorship

IPM: GOLD – Best Trial & Awareness

IPM: GOLD  – Best Non-Alcoholic Drinks

FAB: NOMINATION – Branded Content

FAB: WINNER  – Viral

MAAW GLOBE AWARDS: GOLD – Sponsorhip Marketing