Cinema, film, digital, social, print, outdoor

 

Cinema had become a generic institution. All brands talked about the same film slate and the same technologies. The magic and the experience had all but vanished. And with so many alternative consumption formats readily available, cinema had lost its point of difference.

 

We turned the sector on its head, making cinema feel big again by reminding people of something that had been there all along. It’s not what you watch that makes the movies so magical; it’s how the whole immersive experience makes you feel; wowed, rocked, thrilled, stunned, awed; emotions you’d be hard pushed to feel holding your tablet on the way home on the train.

 

In doing so, we didn’t just help Cineworld redefine their brand, we helped them redefine the category.

​

Award

​

MAA Awards:  GOLD - Experience, Retailer or Entertainment