BOOTS - BOTANICS

In store, on pack, retailtainment, packaging, print, OOH, digital, social

Following the success of natural skincare product ranges from competitors such as AVEDA and Origins, Boots wanted to relaunch their own natural’s product, Botanics, and make it the best seller in stores.

The range had just been redeveloped in partnership with scientists from Royal Botanical Gardens, Kew. The scientists used their knowledge to highlight which plant extracts and botanicals would work best, giving us a unique story and brand POV to take to market.

We could talk with complete authority and credibility, bringing to life the power of natural ingredients while playing up the fact they were ‘scientifically proven’ to be effective.

Again working with Kew, we created stunning natural imagery of product ingredients to differentiate our campaign from the often sterile pack shots of our competitors.