Digital

​

The new BMW 5 Series was launching simultaneously in 6 markets.

A strict press embargo dictated no imagery
or product detail could be released before
a set date. Mercedes used this time to
announce a new product of their own,
complete with stunning photography and
spec. BMW had to act fast, so we created
a website that looked back at the previous
five versions of the 5 Series, wrapping each
up with other historical events that had
shaped the same year. It created a journey
of familiarity and emotion and a hint of the
excitement to come. It also generated in
excess of £10 million of advance sales before
anyone had set eyes on the new car. Planned
to be live for three months, the site proved so
popular it’s still on line today.

​

Awards

​

ISP AWARDS: FINALIST – Art Direction

ISP AWARDS: FINALIST – COPY