Digital, PR

 

Beatbullying were a small anti-bullying charity with BIG ideas. They needed to gain government funding to fully realise an ingenious idea they'd had that could revolutionise online safety for children forever.

 

So we created a world first; the first ever digital protest march that began on the first day of the Government's anti-bullying week.

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Made up of avatars created by children and
members of the public, the march crossed
the homepages of partners and
supporters such as Google and MTV; each page linked to the next to create a
‘route’.

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Our objective was to recruit 100k
protestors; the number of signatures needed
to present a physical petition to Downing
Street. We smashed that target with just
shy of a million marchers.

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Awards

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UTALK MARKETING AWARDS: GOLD – Innovative brand campaign

UTALK MARKETING AWARDS: GOLD – Innovation Champion

MARKETING WEEK ENGAGE AWARDS: SILVER – Charity & Voluntary

IPM AWARDS: GOLD – Best Digital Promotion

IPM AWARDS: SILVER – Not For Profit

IMC EUROPEAN AWARDS: GOLD – Digital Communications

IMC EUROPEAN AWARDS: SILVER – Innovative Idea or Concept

MAAW GLOBE AWARDS: SILVER – Best Use Of The Internet