Approaching my 36th year in the industry, I’m an experienced Creative Director with close to 100 international awards under my belt and a succession of recent new business wins including Burns Pets, WeAreLuxe, Aqaufina and RockStar Energy.

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I have worked at some of London’s most respected agencies, managing creative departments large and small. I’m a hands-on CD; I have a passion for nurturing talent to get the very best creative out of the teams I work with.

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But I’m equally at home presenting to clients, helping them shape their business with category defining creative ideas, whilst growing the account with proactive thinking.

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My career has covered all disciplines - TV, DM, OOH, Shopper, CRM, Social, B2B, B2C and ecommerce. And I’m proud that I’ve had work recognised and awarded in every channel. Nailing the big idea and then flexing it to work across all touchpoints of a consumer journey is something that still excites me after all these years.

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A writer first and foremost, I’m just at home on a shoot or in front of a design spec as I am in front of a keyboard.  And when I’m not creating, I’m still creative. I’m a keen wildlife photographer – swapping Cannes Lions for the real thing on the African plains, and producing travel-related content for blogs and publications.

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Key skills

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Creative Direction

Copywriting and SEO copy

Keyword analysis

Concept ideation

Storyboarding

Directing

Creative strategy

Advertising

Content creation

ecommerce

Social and digital content

Creative audits

Editing and proofreading

Talent nurturting